When is it Acceptable to be a Sell-Out?: The Fine Line Between Integrity and Marketability

The first thing you should do when selling anything would be to define your aims or your targets. Some aims which you should have a definite answer to is who you need service or this product to help and how big that market is. After that you can reverse engineer every step of the way it’ll take to reach those people, once you define your customer avatar. And if you happened to switch what you initially thought would work you know will help to reach your customer avatar Tai Lopez, then you aren’t a sell-out. You happen to be a great marketer. You serve your customer, not yourself.